November 11, 2013 Leave a comment
Making insightful usage of the growing plethora of internal data is difficult enough. But what if the business thrives and grows by developing data external to the firm, using it to sell insights to customers and to shape new products as well? Associated challenges are even greater since each customer has different business contexts and needs. Innovation in such an environment would certainly take time, and new projects would be fraught with uncertainty, risk, and high cost.