Show Me The Money in 2012

As I look back at my work helping enterprises value their return on data virtualization investments in 2011, it is rewarding to see the amazing successes and motivating as I look ahead to 2012.

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Telus Use Case Presented at Customer Advisory Council Meeting

Another Great Advisory Council Meeting

At our recent by-invitation Composite Customer Advisory Council meeting, held in New York City, we had a record turnout of customer members—all interested in collaborating together on best practices, and contributing to our product roadmap of future capabilities and releases. As is typical, we had several excellent customer presentations.  Telus was one.

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BP, NYSE, Putnam and Qualcomm Win Data Virtualization Awards

2011 Data Virtualization Award Winners

Executives from BP America, NYSE EuroNext, Putnam Investments and Qualcomm were recognized for their data virtualization implementations and pioneering contributions at the second annual Composite Software Data Virtualization Day which was held October 13. 

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Composite Data Virtualization Customer Community

We have great customers, and the community that they’re building around Composite Data Virtualization is absolutely astounding.  I’m looking forward to seeing them at our annual Advisory Council and user conference, Data Virtualization Day, in October.

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Facebook and Google-like Single Views for Enterprises

If you want a single view of your friends, you go to Facebook.

If you want a single view of a topic, you go to Google.

But if you are an enterprise, where do you go for a single view of your customers, products and employees?
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Treat Your Customers Like Kings

Have you ever stayed at a Ritz-Carlton Hotel?  If so, you know what a superior customer experience is all about.

Are your customers the kings at your enterprise the same way that you are when you stay at a Ritz?

Does your enterprise have the information systems to enable your staff to provide the same fabulous customer experience?

Or do your information systems force your staff to give your customers the Motel 6 treatment?

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Are You Getting Value From Your Analytics? If Not Maybe The Problem Is Your Data

Analytics Can Have Huge Business Value

The book Competing on Analytics: The New Science of Winning, “found a striking relationship between the use of analytics and business performance… High performers were 50 percent more likely to use analytics strategically…and five times as likely as low performers.”

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Qualcomm and Pfizer Successes Profiled In Analyst Report on Data Virtualization

Given my business value perspective, I always want to understand actual customer use cases when reviewing research reports from leading IT analyst firms such as Forrester Research, Gartner, EMA, TDWI and more.

So last week when I read, Data Virtualization Reaches Critical Mass: Technology Advancements, New Patterns, And Customer Successes Make This Enterprise Technology Both A Short- And Long-Term Solution by Brian Hopkins with Alex Cullen, Mike Gilpin, Boris Evelson, Gene Leganza, and Mackenzie Cahill, I was on the lookout for data virtualization adoption success stories.

I was overjoyed with what I found!

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How do you convince skeptics to virtualize data?

More and more, data managers and information architects are realizing the powerful benefits and value that result from data virtualization. However, some people may still not be convinced. For example, data source owners.

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What Would You Do With A Million Dollars?

First, you have to get the million dollars.  I can help.

My Customer Value team builds data virtualization business cases across a diverse range of projects and industries every day.

Along the way, we have developed an excellent data virtualization value knowledge base of relevant tools, metrics and return-on-investment approaches.

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